Buzz Marketing

What is Buzz Marketing?

 

‘Buzz Marketing’ is a marketing tactic used to create buzz or interest among the masses for the product or service being marketed. It is usually performed by engaging the end-users using traditional as well as modern marketing techniques.

 

Buzz marketing usually makes effective use of word-of-mouth publicity and hence, marketers try to produce a profound impact on the consumer’s mind utilizing this kind of marketing tactics.

 

It has come to the forefront due to the advent of social media marketing, which allows for interacting freely with the followers of a brand and making necessary changes as per the comment, which acts as feedback for the company.

More HR Terms

Genetic-based Discrimination

What is Genetic-based Discrimination?   ‘Genetic-based Discrimination’ refers to the discrimination faced by a certain group of people who are at a greater risk of

Knowledge Management

What is Knowledge Management?   ‘Knowledge Management’ refers to the techniques used by various departments in an organization to collect, utilize and share information. It

Contact Us

Contact Us

We use cookies on our website to provide you with the best experience.
Take a look at our ‘privacy policy’